We have all used a hashtag at some point in the last 12 years since they became hugely popular on Twitter as a means of categorizing information. However, with the massive surge in social media popularity and the rise of influencer culture, the hashtag has become an important part of a brand’s marketing strategy.  According

Brand activations are becoming more and more popular as a means to strengthen engagement, promote awareness and captivate an audience. One of the best ways to showcase products and services with your people, brand activations demand attention and provide consumers with an opportunity to connect with and humanize your brand in a way that other