The Rosé Picnic

Going into its 4th year, Toronto’s The Rosé Picnic has quickly become one of the most exclusive outdoor social events of the year. This event is Canada’s largest premium festival and picnic, with 10,000+ guests gathering in one of the trendiest areas of Toronto to enjoy an assortment of hand-selected Rosé wines with curated gourmet food pairings provided by Mark McEwan.

Why should you be involved as a brand?

If you are looking for the perfect event for your brand to be involved in targeting high profile, and influential guests who are lovers of food, wine and finer things in life, look no further than The Rosé Picnic. The Rosé Picnic team carefully selects its partners and brand experiences to align with their audience in an authentic way. The festival’s target audience and aesthetic play a huge part in its success. The majority of The Rosé Picnic’s target audience is female trendsetters, aged 25-34 years old who love Toronto, wine, food, and fashion. By partnering with brands to create experiences that will directly appeal to this audience, they are sustaining the success of their brand and the event. Think nail bars, makeup and lash applications, flower crowns, games, and a fashion show — The Rosé Picnic team has created the perfect Instagram-worthy experience intended to spark interest, create brand evangelists, and extend brand awareness for its partners.  The Rosé Picnic has grown as quickly as it has as a result of their innate ability to harness the power of both social and traditional media. The 2019 event coverage included features in Toronto Life, HELLO! Magazine, FLARE Magazine, The Kit, and CityNews.  Online, the interest and traffic grew exponentially in 2019 over 2018, with web page views increasing from 35, 951 to 106, 513, a +188.25% jump and on Instagram engagement rising from 5.3K to 36.9K.  Putting the branding and social media growth aside, The Rosé Picnic is aligned with Motion Ball for Special Olympics which is a national nonprofit organization that encourages Canadians to raise funds and awareness for the Special Olympics. Aligning your brand with an important Toronto event along with a national not-for-profit ensures that your mission to make a difference stays grounded in change versus becoming connected with an event for clout only. 

How is the Reef Team involved?

The Reef Team has been involved in The Rosé Picnic since its inaugural year. Reef supports Rosé Picnic with strategic partners, sponsorship activation as well as event staff that include game attendants, ticket scanners, cleaning crew, bartenders, serving staff, and VIP hosts.  Reef Agency provides sponsorship analysis and connects The Rosé Picnic team with key partners to participate in the event every year. The Reef team analyses the industry landscape and identifies relevant sponsors then reaches out to secure create a package that is beneficial to both brands. Our team has decades of experience partnering brands with events to ensure they are getting in front of their target audience. Reef Agency works diligently to create a captivating brand experience to connect brands with event guests to which expands consumer awareness, extends reach, and creates that conversation with event goes across online platforms.  This is the perfect time to get involved with the Rosé Picnic to learn about 2020 Sponsorship Opportunities. Contact us for more information and learn how we can create a unique, turnkey activation onsite at the event that will impact the attendees for years to come!