Why Your Brand Needs a Hashtag
We have all used a hashtag at some point in the last 12 years since they became hugely popular on Twitter as a means of categorizing information. However, with the massive surge in social media popularity and the rise of influencer culture, the hashtag has become an important part of a brand’s marketing strategy. According to Twitter, by having a robust hashtag strategy, you can increase the engagement on your social posts by up to 50%. Hashtags are familiar to your audience and they immediately know what they are and how to use them and have become incredibly prevalent online. They are used to categorize, search for, and follow information. Your followers are constantly engaging with various hashtags, exploring new content, and sharing their own user-created content.