Your Full-Service Brand Strategy Team

Meet the team that makes it all happen. We are proud to be a team of dynamic, hard-working and passionate people. Founded in 2005, we have satisfied over 325 clients nationwide in our short 14 years. Our senior team members are big thinkers and dedicated brand specialists who are always learning and striving for more on behalf of your brand.

Ticiana Account Manager Reef Agency

Ticiana – Account Manager

Headhunted away from Brazilian ad agencies, Ticiana provides consistent dedication, creativity and management to both small and large clients, equally. She’s a no-nonsense, truth teller, she’ll give it to you straight, but everything sounds better in Portuguese.

Mary Perrone

Mary Perrone - Senior Account Manager

A communications and media ace with more than 13 years’ experience, Mary left the newsroom behind to join the Reef team. Charged by deadlines and eleventh-hour work made for a seamless transition to agency life. The ultimate team player, detail-driven, clean freak.

John Belbeck – Senior Creative Strategist

John Belbeck – Senior Creative Strategist

He’s been described as a walking idea. A man who needs 15 creative projects on the go to be truly happy, John will never be our CFO. He also may be nicer than we deserve.

Jen Baxendale – Managing Director Reef Agency

Jen Baxendale – Managing Director

A logistics fiend, Jen has been keeping Shereef grounded in reality since the inception of Reef. Self-taught in all areas of her role she is always looking to learn more. Team builder, fixer, closer. Also known as the office mom

Lisa Lorefice – Partner Reef Agency

Lisa Lorefice – Partner

Strategic maven and creative powerhouse, Lisa brought Spoiled Fabulous, Simon Pure and BurstXMG to life before joining with Reef Moxie to form Reef Agency. A big heart and an even bigger brain, Lisa deals with the terrible challenge of being loved by everyone who meets her.


Shereef Shiaty CEO Reef Agency

Shereef Shiaty – CEO and Founder

Visionary, builder, world traveller, with the energy of a first-year Beta Pledge on 3 energy drinks. Over 15+ years in the industry. What he lacks in organization he makes up for in passion.



Hire Reef to Amplify Your Brand