Shereef Shiaty – CEO and Founder
Visionary, builder, world traveller, with the energy of a first-year Beta Pledge on 3 energy drinks. Over 15+ years in the industry. What he lacks in organization he makes up for in passion.
Jen Baxendale – Managing Director
A logistics fiend, Jen has been keeping Shereef grounded in reality since the inception of Reef. Self-taught in all areas of her role she is always looking to learn more. Team builder, fixer, closer. Also known as the office mom
Lisa Lorefice – Partner
Strategic maven and creative powerhouse, Lisa brought Spoiled Fabulous, Simon Pure and BurstXMG to life before joining with Reef Moxie to form Reef Agency. A big heart and an even bigger brain, Lisa deals with the terrible challenge of being loved by everyone who meets her.