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Planning your summer experiential marketing campaign

your summer experiential marketing campaign

It’s summertime now in Toronto and we know one thing for sure – it’s going to be brand activation central. Good weather and peak tourism seasons make now the perfect time to be making meaningful contact with potential consumers with a summer experiential marketing campaign. What is an experiential marketing campaign Experiential marketing goes beyond the

Why in-store product sampling increases sales

in-store product sampling

Who doesn’t love free samples? We know that product sampling campaigns work because of its effectiveness to draw people in. But, how does drawing people in really affect your bottom line? Many brands are hesitant to launch a product sampling campaign because free samples aren’t necessarily free for your company. However, when studies show that

Brand activations: the Do’s and Don’ts

brand activations at Cabana Pool bar

What is a brand activation? A brand activation is a strategy that drives consumers to your brand through meaningful interactions. This may come about as a product sampling at a festival or a conversation with a branded street team on your walk to work. Regardless, both types of activations have the same goals of creating

What is an ideation agency?

rose picnic

Whether your brand is just starting out, launching a new product or just looking to reach new heights, an experiential marketing campaign can create an impactful buzz for your brand. What makes these campaigns effective is a creative and original idea. Nowadays, an idea that resonates with your customer base may be harder to come

The benefits of product demonstration in Marketing

Product Sampling Kylie and Kendall event with Ardene

Starting a conversation around your brand or a product within your brand that you can actually hear, doesn’t happen often. One of the only true ways to get in front of prospective customers and really have a conversation is through a product demonstration campaign. Product demonstration can be best compared to buying a car. You