Blog

Bringing your brand to life at events

events

Live events involve a lot of moving parts. From finding the right event for your brand, to choosing an effective activation, taking your brand to an event can feel like a juggling act. When you’re looking to create a meaningful experience with your customers, you’ll want an expert to help you on your way. That’s

Pop-ups: why they work and why we love them

pop-up

In one of our more recent posts, we discussed all the different types of experiential marketing activations and the ideal times to deploy them. However, one type of activation we didn’t touch on was pop-ups. We have seen great success with pop-ups in a variety of capacities throughout Toronto for their exclusivity and ability to

Planning your summer experiential marketing campaign

your summer experiential marketing campaign

It’s summertime now in Toronto and we know one thing for sure – it’s going to be brand activation central. Good weather and peak tourism seasons make now the perfect time to be making meaningful contact with potential consumers with a summer experiential marketing campaign. What is an experiential marketing campaign Experiential marketing goes beyond the

Why in-store product sampling increases sales

in-store product sampling

Who doesn’t love free samples? We know that product sampling campaigns work because of its effectiveness to draw people in. But, how does drawing people in really affect your bottom line? Many brands are hesitant to launch a product sampling campaign because free samples aren’t necessarily free for your company. However, when studies show that