The Importance of Crowd Control

crowd control

Why do we love experiential marketing with epic events? Making your brand the life of the party is an awesome way to help attendees enjoy your products or services while creating lasting memories. However, in order to keep the party going, you must ensure everyone’s safety while they’re at your event. You can’t forget about

Stand out with your mall pop-up this holiday season

mall pop-up

As the temperature drops, people are choosing to spend more of their time indoors to avoid the autumn rain and the inevitable frigid winter winds. With the holiday season quickly approaching, malls are going to be filled with foot traffic as people prepare for the jolliest holiday of them all. A mall pop-up during the

Benefits of taking your brand to industry tradeshows


When the weather outside is frightful, tradeshows can be so delightful. As winter keeps people huddled indoors, it’s the perfect season to invest time in your brand at industry tradeshows. Tradeshows are a golden, yet often overlooked, opportunity to make meaningful connections with contacts looking for businesses just like yours. An exciting experiential marketing activation

Effective HR and event staff management in experimental marketing

staff management

Event staff and brand ambassadors are the backbones to almost any experiential marketing activation. Whether you’re promoting your company with a street team or you’re looking for branded event staff to excite attendees about your company, the right staff will make your activation a success. We recently sat down with the Managing Director at REEF

Types of staff you will need to hire for your event

staff you will need to hire for your event

When it comes to experiential marketing, brand events are an operation that requires all hands on deck to create a successful campaign. Events need more than just bodies in places, they need effectively trained and qualified staff to carry out unique roles before, during and after your event. Security Is safety your top priority? It