Bastid’s BBQ

How to throw a party

In honour of Bastid’s BBQ’s 10th anniversary, the Reef Agency team wanted to look at what makes this event so incredibly popular and an important branding partnership opportunity. Bastid’s BBQ will travel to over 10 major North American markets in 2020 as a stand alone event as well as in conjunction with major cultural festivals

Why Your Brand Needs a Hashtag

Why your brand needs a hashtag

We have all used a hashtag at some point in the last 12 years since they became hugely popular on Twitter as a means of categorizing information. However, with the massive surge in social media popularity and the rise of influencer culture, the hashtag has become an important part of a brand’s marketing strategy.  According

The Rosé Picnic

Toronto ASW Summer Party

Going into its 4th year, Toronto’s The Rosé Picnic has quickly become one of the most exclusive outdoor social events of the year. This event is Canada’s largest premium festival and picnic, with 10,000+ guests gathering in one of the trendiest areas of Toronto to enjoy an assortment of hand-selected Rosé wines with curated gourmet

How to find your Brand Ambassadors

your brand ambassadors

As the face of your brand, brand ambassadors interact with your customers in an authentic, personable way. This interaction helps build connections between your brand and its consumers. You can take advantage of brand ambassadors at your next event to add a human touch to the experience. Why they are beneficial A brand ambassador is

Make the most out of your Christmas activation

christmas activation

During the holiday season, Christmas Markets provide an opportunity for vendors to showcase their products to consumers looking for gifts or festive treats. The iconic Toronto Christmas Market is a hallmark that attracts hundreds of thousands of visitors each year. Last year, we helped PMA with the Christmas activation of Reyka vodka and Amarula by

The Importance of Crowd Control

crowd control

Why do we love experiential marketing with epic events? Making your brand the life of the party is an awesome way to help attendees enjoy your products or services while creating lasting memories. However, in order to keep the party going, you must ensure everyone’s safety while they’re at your event. You can’t forget about

Benefits of taking your brand to industry tradeshows


When the weather outside is frightful, tradeshows can be so delightful. As winter keeps people huddled indoors, it’s the perfect season to invest time in your brand at industry tradeshows. Tradeshows are a golden, yet often overlooked, opportunity to make meaningful connections with contacts looking for businesses just like yours. An exciting experiential marketing activation