As the seasons change, we’re saying goodbye to beach days, music festivals and patio season – but that doesn’t mean the fun has to be over. Winter offers a whole new kind of fun for us and your brand. Experiential marketing has no bounds no matter what the weather! Winter is a great time to
Event staff and brand ambassadors are the backbones to almost any experiential marketing activation. Whether you’re promoting your company with a street team or you’re looking for branded event staff to excite attendees about your company, the right staff will make your activation a success. We recently sat down with the Managing Director at REEF
The Halloween season ignites feelings of excitement, fear and anticipation – feelings that lead to memorable experiences. With scary films such as IT: Chapter 2 and Joker being released in 2019, brands can take advantage of the spookiest season of all with these Halloween-themed marketing ideas. Host a branded haunted house Nothing says Halloween like
When it comes to experiential marketing, brand events are an operation that requires all hands on deck to create a successful campaign. Events need more than just bodies in places, they need effectively trained and qualified staff to carry out unique roles before, during and after your event. Security Is safety your top priority? It
As you prepare for your next big experiential campaign or event, you need to ensure you have a strategically planned campaign to maximize the impact of the activation and your budget. This includes connecting with your consumers in a relevant way, long after the event is done. After months of planning and prepping, the last
With over a billion active accounts on Instagram, incorporating social media into your marketing activation is a no brainer. Users are liking over 4 billion posts every day, so why shouldn’t your posts be one of them? Social media can be a part of your experiential marketing campaigns from start to finish when you plan
Congrats! Your company is coming out with the next best thing in your industry, but now the hard part begins. After going through all the work to develop innovative advances in your field, you need to make sure your company and new product get the attention it deserves to drive sales. It’s daunting, but it
If you’re reading this, your company is likely approaching an exciting product launch. Unfortunately, we’re here to tell you that not all product launches are made alike. According to a study conducted by the Harvard Business Review, 80% of product launches fail. Why? Lack of preparation. Don’t leave your new product up to chance. Prepare
With hundreds of large-scale events taking place across Canada every year, brands can find themselves with dozens of opportunities to make meaningful connections with target audiences. Event sponsorship is a growing method for developing brand loyalty as event attendees associate their experience with their interactions with a brand.
Live events involve a lot of moving parts. From finding the right event for your brand, to choosing an effective activation, taking your brand to an event can feel like a juggling act. When you’re looking to create a meaningful experience with your customers, you’ll want an expert to help you on your way. That’s