How to prepare for your product launch
Congrats! Your company is coming out with the next best thing in your industry, but now the hard part begins. After going through all the work to develop innovative advances in your field, you need to make sure your company and new product get the attention it deserves to drive sales. It’s daunting, but it isn’t impossible. The experiential marketing experts at REEF have successfully launched dozens of products in unique and creative ways. Here is our checklist for bringing a new product to the market.