Why in-store product sampling increases sales
Who doesn’t love free samples? We know that product sampling campaigns work because of its effectiveness to draw people in. But, how does drawing people in really affect your bottom line? Many brands are hesitant to launch a product sampling campaign because free samples aren’t necessarily free for your company. However, when studies show that product sampling can increase sales by 2,000%, it’s no surprise that Costco offers shoppers free samples every weekend. If you’d like to see increase sales with your brand, here are three reasons why product samples will work to help you achieve your sales goals.