The logistics of a successful mobile tourYour mobile activation won’t happen overnight and contains a lot of moving parts- and we’re not just talking about your tour vehicle. To have a successful marketing campaign on the road, you must understand the logistics of taking your marketing efforts to the streets.
Planning location and audience
Understanding your brand’s audience is critical when planning your mobile tour. Plan your route and pit stops around events and locations that your target audience is drawn to. This may even mean planning your campaigns months to a year in advance to make sure your branded vehicle is able to park at or around an event or festival.