The legalization of Cannabis and the end of prohibition in Canada marked a monumental change for our country. In an effort to both celebrate legalization and educate the public on the new brands available to Canadians, Rec Cannabis hired Reef Agency.
Reef Agency has been an integral part of Toronto’s Rosé Picnic since its inception and when SYNR.G Cannabis approached Reef earlier this year to develop the strategic launch of the brands’ Instagram we saw an incredible brand alignment opportunity.
Flor de Caña a premium rum brand under the PMA umbrella, approached Reef to concept, produce and staff a brand-sponsored VIP lounge experience at Canada’s biggest country music festival, Boots and Heart.
Reef Agency was hired as the exclusive partner for Cabana’s summer promotional team. We set a goal: to take Toronto’s tastemaker crowd and day and nightlife scene by storm, hitting every major event in the city with exclusive entry passes to ensure an incredible summer for Cabana and their guests.