To help promote Yelp’s industry-disrupting Waitlist app, Reef executed an exclusive interactive dining experience at BoobyBall presented by ReThink. This immersive activation encouraged BoobyBall guests to register for a table at the World’s Smallest Chef experience, a private dining area inside the event. Guests were wowed by the digital experience and served hot delicious seafood bouillabaisse soup while enjoying a custom kombucha themed cocktail. During their meal, guests learned about Yelp’s Waitlist app. Additionally, the world’s largest pearl was on display for event-goers to experience and interact with. Throughout the evening, 430 guests had the chance to experience the activation and register for Yelp’s Waitlist App. Photos and videos of the experience were shared on social media leaving positive reviews.
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