In-store product sampling – what you are doing wrong (and how to fix it)
We know that a product sample campaign is a great way to increase your sales. However, like all marketing campaigns, you get back what you put into it. Marketing with product samples is more than just giving small pieces of your product to potential customers, it’s about creating an experience that will get them craving more. If your product sampling campaign isn’t quite working how you’d expect, here are a few things that you may be doing wrong.