Our favourite opening event ideas to kickstart your business

REEFExperiential Marketing Blog
opening event
When starting a brand new business, it critical that your marketing efforts start off strong to develop the consumer base your brand will need to survive in a competitive marketplace. An exciting grand opening event can do the trick to attract people to your business. Creating a fun experience around your brand will not only intrigue people to attend your event, but it will also leave them with a lasting positive memory of their interactions with your brand at your event.  Here are a few of our favourite ideas to implement at your upcoming grand opening event.

Stand out with a marketing stunt or attempt to break a record

While this is easier said than done, this idea has had great success in the past. Both the Tour de France and the Macy’s Day Parade began as marketing stunts. Now, they are highly anticipated, televised events. If you’re looking for a big idea to get your brand name out there, trust an ideation agency to do the heavy lifting for you.

Pump up the guest list with a viral moment

Is there anything worse than going through all the work of planning an event only to have low attendance? Attract people to your event with a one-of-a-kind activation that will excite your crowd, provide attendees with memorable photos and makes waves when posted on social media. An unforgettable moment, like the one we created for Warner Bros. Studios to promote the Mad Max debut, will draw a crowd to your opening and spread the word about your new business.

Factors that help our events succeed for our clients 

With years of marketing experience, we’ve seen firsthand the ideas that yield success for our clients. Here are our secrets for a successful event:

Have enough staff to keep the conversation flowing

Healthy attendance is the first step to a successful event, but what really takes an opening event to the next level for a brand is being able to make meaningful connections with attendees. Don’t let visitors pop in and slip out without learning all your new business has to offer. Bringing in brand ambassadors will help you establish impactful connections with everyone your event attracts.

Offer product samples or service demonstrations

Product samples and demos are a tried-and-true way to get people interested in your brand. They are a great way to draw people to your store, but it will also help event attendees get to know your brand and make purchasing decisions based on their experience. 

Online business take to the streets for marketing tour

Just because your online brand may not have a physical storefront doesn’t mean you should miss out on the benefits of an opening event. Take your grand opening event to the streets with a mobile tour to promote your exciting opening. Mobile marketing is an effective way to increase brand awareness with consumers across a large area.  Jumpstart your business with an exciting opening event that’ll bring people into your store and create a meaningful impact with potential consumers. If you need some extra help putting together the pieces of a successful event, our experiential marketing team at Reef Agency is ready to take on your brand launch.