Whether your brand is just starting out, launching a new product or just looking to reach new heights, an experiential marketing campaign can create an impactful buzz for your brand. What makes these campaigns effective is a creative and original idea. Nowadays, an idea that resonates with your customer base may be harder to come
Effective marketing isn’t simply posting on social media and offering promotions on your website. A series of well-rounded marketing efforts will create a multifaceted campaign that will engage your target audience to yield a better return on investment. A street team will play a vital role in rounded out those marketing efforts and fill the
Whether you’re launching a product or hosting an event, you’re going to need a team of professionals behind you to get the word out about the cool new things your brand has on its horizon. Assembling the best talent for the job is crucial to projecting the right messaging and vision to future consumers. Picking
Starting a conversation around your brand or a product within your brand that you can actually hear, doesn’t happen often. One of the only true ways to get in front of prospective customers and really have a conversation is through a product demonstration campaign. Product demonstration can be best compared to buying a car. You
Experiential marketing is all about evoking emotion, elevating your brand and establishing a connection with consumers. But how do you do all of this and make the sentiment last? Go custom. A custom experiential marketing build includes props, structures, and other collateral necessary to take your vision and make it a reality. Design your
Toronto in the summertime provides ample opportunities for brands to get into the festival brand activation game. Whether it’s music, art, food, wine, dance or otherwise, festivals of all types can lend themselves to your brand activation. How you can leverage the festival environment Festival environments, as diverse as they can be, all provide one
A well-planned product launch event can make or break your launch. It sets the tone for things to come so you’d better get the details right. In an ideal world, your event will create hype, deliver on your promises and generate sales. To ensure you’re getting your ROI, consider these essential details and nail your
Being newly legalized, Cannabis is a tricky marketplace to break into. It’s the hot new industry with new companies sprouting up everywhere. So how can companies inspire brand loyalty in a crowded, regulated industry? Below are some things to consider as you prepare for your experiential cannabis marketing campaign. Special Considerations for Cannabis Companies If
Among the many different ways to market your products or services to your consumer-base, event sponsorship provides a unique opportunity for brands to gain meaningful access to their target audiences while establishing a face-to-face human connection. To best capitalize on your investment, ensure that you’ve done your demographic research, as you want to make the
Generation Z has arrived and in order to compete for market share, do not undervalue them. Who are they and why should you adjust your live marketing efforts to target them? Gen Z makes up approximately 22 percent of Canada’s population. Now that they’re entering the labour market and gaining disposable incomes, here’s how