The benefits of product demonstration in Marketing
Starting a conversation around your brand or a product within your brand that you can actually hear, doesn’t happen often. One of the only true ways to get in front of prospective customers and really have a conversation is through a product demonstration campaign. Product demonstration can be best compared to buying a car. You would never purchase a vehicle without first getting behind the wheel and taking it for a drive first. You need to love how the car looks, how it feels when you drive it and those feelings need to justify the price of your purchase. What a product demonstration campaign does is allows prospects to get their hands on a product and see it’s value first hand and for free. You are appealing to the consumers senses (touch, taste, smell, hear and see) to create that necessary and lasting impression in their minds.