How to measure the success of your brand activation
Brand activations are becoming more and more popular as a means to strengthen engagement, promote awareness and captivate an audience. One of the best ways to showcase products and services with your people, brand activations demand attention and provide consumers with an opportunity to connect with and humanize your brand in a way that other marketing efforts fail to do. But how do you measure the success of something as intangible as trust and brand awareness? Let’s dive in and learn more about how you can implement an activation that will drive results and leave a lasting impression on your customers.