Why Your Brand Needs In-Store Demos & Product Sampling
The goal of any marketing initiative is to acquire customers and to build and maintain a relationship with them. And while there are numerous ways to do this, few allow you such perfect circumstances to directly reach and engage your target audience as in-store demos and product sampling. Gone are the days when in-store demonstrations simply meant a person standing behind a foldout table, mechanically handing out pre-portioned samples of the latest potato chip. Today’s successful demonstrators know the product inside and out; from the type of potatoes used to how they’re prepared, and as a result, brands are reaping the rewards. So what does a properly executed in-store demo or product sampling do for you and your brand?