Sony Promo Experiences

Multi-faceted Experiential Programs to Promote TV series

Reef Agency is a partner to Sony Television Pictures on several marketing initiatives, including the promotion of new TV series and production of premium swag items for international distribution. CraveTV’s launch of Snatch is one of many multi-faceted experiential programs we’ve executed for Sony. From concept ideation right through to execution, we delivered an eye-catching promotion. Using their social channels we created a live scavenger hunt on the streets of Toronto. Using key messaging, our brand ambassadors engaged with thousands of current and potential viewers. They also handed out hundreds of swag items, enticing participants to use their own social channels for a chance to win the grand prize. We have launched and provided premiums for the following Sony TV  series: S.W.A.T, The Good Doctor, Alex Inc., House of Cards, The Blacklist, Snatch,  Electric Dreams, Absentia, and Mr. Mercedes