How to Leverage Influencers as Brand Ambassadors
If your brand isn’t using social media influencers as brand ambassadors you are behind the competition. Influencers can cause a brand stir with one post, it’s why the industry is growing at such fast rates. To find brand leverage with an influencer you must be strategic, just because they have a large following does not mean that following is the target market for your product or service. You need to find influencers who align well with your brand mission, this way you are engaging with an audience who are more likely to play. This strategy helps to cut through layers of algorithms and gets you in front of the people you know will connect with your product or your brand.