When York Transit started planning the grand opening of six new subway stations they came to Reef Agency for help executing the event. It was the largest expansion of Toronto’s subway system in nearly 40 years and the city wanted to mark the milestone with a big celebration. The experiential marketing team at Reef handled the coordination of all event staff, logistics of promotional materials and the organization and posting of signage in the new Vaughan station.
We staffed more than 40 brand ambassadors and speciality talent for the 2-day event, including brand ambassadors to help direct commuters and answer questions, band ambassadors to hand out hot chocolate and transit swag, and speciality talent, including buskers, musicians, jugglers and artists. More than 25 thousand people attended the opening events.  York Transit was so happy with our management and execution of their grand opening that they’ve asked for our ongoing support.
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Experiential Marketing.
Event Staffing. Idea and Creation

Spoiled Fabulous is now a part of Reef Agency. Get in touch with us at [email protected]
Burst XMG is now a part of Reef Agency. Get in touch with us at [email protected]