The Christmas Market is Toronto’s Distillery District is known throughout North America. It’s become the must-stop place during the Holiday season for Canadians and visitors to Toronto. It offers an incredible venue for brands to gain traction and build awareness through experiential marketing. When PMA Canada started planning their own multifaceted Christmas activation for two of their biggest brands they came to Reef Agency for help. Reef Agency concepted, activated and staffed a booth for Reyka Vodka and Amarula at the market for a period of six weeks. We recruited and trained all staff for both activation’s, involving regular coordination throughout the 6-week festival. To ensure that the brands stood out with created socialable moments. For Reyka, we furnished and decorated the Reyka Wall with the World’s biggest Kisstletoe. This was a fantastic photo op that drew big crowds (19+ only) throughout the festival. Our involvement also included designing and decorating the Amarula hut and providing staff and equipment required for set-up. We also worked with brand managers to ensure messaging was clear and concise. We were responsible for all logistics for both huts, which included purchasing of products through LCBO. We also provided weekly reports for both brands. PMA Canada was so happy with our work that they asked for our continued support on both brands and they also introduced us to brand managers for other products within their portfolio.
Reef Agency Services
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