Pop-ups: why they work and why we love them
In one of our more recent posts, we discussed all the different types of experiential marketing activations and the ideal times to deploy them. However, one type of activation we didn’t touch on was pop-ups. We have seen great success with pop-ups in a variety of capacities throughout Toronto for their exclusivity and ability to draw a crowd. Not sure if a pop-up activation is for you? Let’s jump in and find out!