PARTNERSHIPS. SPONSORSHIP STRATEGY. EXPERIENTIAL MARKETING. EVENT STAFFING. STRATEGY AND IDEATION.
It takes a lot to get your brand noticed. It takes even more to get talked about. To continue to build a strong brand story, you have to create experiences, get reactions and start conversations. That’s what we’ve been doing for over 14 years. Our team specializes in every aspect of live marketing within the brand building process, from product launches, pop-up events to sampling campaigns and national tours. We’ve got you covered, starting with idea creation that stems from your brand positioning through to logistics and event staffing.
PARTNERSHIPS
- Identify Brand Partnership Opportunities
- Candidate Vetting
- Partnership Negotiation and Management
- Activation & Partnership strategy
- Event Activations
An integral part of the Reef Agency strategy is identifying and managing strategic brand partnerships that align with your brand positioning. These partnerships are the keystone aspects of a brand’s larger marketing and sales plans, supporting their ROI and brand building strategies. We help brands find the right partnerships through a detailed process of identification, evaluation, negotiation, and close management.
Highly effective brand partnerships create highly engaged customer bases, expand brand awareness, and create connections with a target audience – reinforcing your brand promise, brand identity, brand voice and brand story. Our team works with large and small brands to create beneficial and effective partnerships on-line and in-person, across the country.
SPONSORSHIP STRATEGY
- Asset Review and Valuation
- Events Research
- Candidate Vetting
- Sponsorship Negotiation and Management
- Vendor Placement
- Sponsorship Activations
With hundreds of large-scale events taking place across Canada and the US every year, brands can find themselves with dozens of opportunities to make meaningful and lucrative connections with their target audiences to build their brand story. The experts at REEF Agency have decades of combined experience in partnering brands with events to get their clients in front of the right audience.
We help our company brand partners find value in their sponsorship activations, drive ROI, and exceed KPI’s through expert evaluation, negotiation, placement, and execution. Our team has the experience and connections to help you find the best value and results, from your sponsorship activations.
EXPERIENTIAL MARKETING
• Pop-Up Activations
• Product Launches & Sampling Initatives
• Retail & Special Event
• Interactive Digital Experiences
• National Execution & Mobile Tours
• Fabrication Development and Execution
• Social Media Integration
Reef Agency specializes in delivering impactful experiences that create a lasting connection with your brand. With our diverse range of events, we flawlessly organize experiential marketing activations, catering to both small and large-scale audiences, ensuring an engaging and exciting experience for consumers. We deliver tangible results for our clients. 98% of consumers demonstrate a heightened inclination to purchase your product after direct engagement with the brand. Our team cultivates loyalty by involving consumers in multi-sensory experiences that bring your brand story and brand promise to life.
EVENT STAFFING
• Brand Ambassadors & CSR’s
• Bar and Service Staff
• VIP Event hosts & hostesses
• Security
• Street Teams
• Crowd Control
- Sales Teams
• Speciality Talent and Certification; including the arts, technology, entertainment, and many more.
Event Planning can be unpredictable, time consuming and filled with surprises. Let us handle your event staffing needs, to ensuring your event reaches its fullest potential! Our national roster of talent has been diligently curated for over 20 years. We have the most engaging and enthusiastic event staff and CSR’s on our team, that will enhance your live experiences to leave a lasting impression. From recruitment and selection to training, onboarding, role assignment, on-site coordination and supervision, we offer fully trained event staff to fulfil all your staffing needs and deliver memorable brand experiences for your audience.
STRATEGY AND IDEATION
- Customer Experience
- Campaign Strategy
- Execution Tactics and Logistics
- Annual Calendar Planning
- Location and Venue Sourcing
- Customer Engagement Platforms
- Interactive Experiences
Our expertise at Reef Agency reflects a strategic approach across all of our services. Rooted in extensive research and decades of collective experience, we understand what resonates with people and how to effectively connect your brand’s unique offering to relevant audiences. By understanding your brand’s objectives and target audience, we provide comprehensive activation plans that align with your brand identity, brand values and reinforce brand messaging. We ensure that this strategic approach reflects in every aspect of building brand experiences for your audience; whether it’s sourcing the right location for your event or building partnerships with other like-minded brands.