Pepsico looked to Reef Agency to raise awareness for two of their biggest brands, Harvest Fruit & Nut Bar and three flavours of Crispy Mini’s. We put our hungry minds to work immediately to create the concepts and deliver a national product sampling program for both brands. We designed and developed the entire program which included branded vehicles, uniforms, coupons, lunch packs and food carts. We also scouted locations to ensure the right target demographic being affluent young business women and mothers who generally snack on the go and care about their diet.