PMA Canada

PMA Canada Experiential Marketing Campaign

Stellar Activation and Staffing Leading to a Long Term Partnership

When PMA Canada started planning a multifaceted Christmas activation for two of their biggest brands they came to Reef Agency for help. Reyka Vodka and Amarula were set to be featured at Toronto’s biggest Christmas Market in the Distillery District. Both brands activated separate booths at the market for a period of six weeks.  We recruited and trained all staff for both activations, involving regular coordination throughout the 6-week festival. Also, we furnished and decorated the Reyka Wall with the World’s biggest Kisstletoe. This was a fantastic photo op that drew big crowds (19+ only) throughout the festival. Our involvement also included designing and decorating the Amarula hut and providing staff and equipment required for set-up. We also worked with brand managers to ensure messaging was clear and concise. We were responsible for all logistics for both huts, which included purchasing of products through LCBO. We also provided weekly reports for both brands. PMA Canada was so happy with our work that they asked for our continued support on both brands and they also introduced us to brand managers for other products within their portfolio.