The Dos and Don’ts of Holiday Experiential Marketing

We are well into the holiday marketing season and there are a lot of campaigns out there already circulating. Holiday experiential marketing campaigns are very effective because this time of year is all about the experience. People believe in the magic of the holidays, and that can work in your favour because you can be a part of their overall experience. However, it’s important to remember that there are some essential things you need to focus on in order to fully grasp the potential of this festive season.

Do: Stay Authentic and Real

Tell a story that will make a real connection with your audience by providing them with the most memorable experience. The holidays are all about heartwarming stories and meaningful connections, so make sure that is what you are providing to people in all of your campaigns and events. You can do this by being transparent and open with your customers, as well as encouraging a conversation instead of projecting a message.

Don’t: Make it All About You

While this is the season of spending money, it is also the season of giving. Channel that attitude into your marketing event. Make the experience about your audience, not just your product. The more fun people have with you and your product, the more they are going to remember that experience and think about you when it comes time to buy that product or service.

Do: Recognize the Borderline Between Tacky and Tasteful

The problem with many holiday marketing campaigns is that it is easy to go overboard with the holiday spirit and appear tacky instead of festive. There’s nothing wrong with being really into the holidays, but there is a time and place for this. People will start to get annoyed if you try to go over the top, and you could go viral for all of the wrong reasons.

Don’t: Forget About The Wider Audience

It’s important to have your target audience narrowed down. However, this can get tricky when it comes to the holidays and people are mostly buying gifts for other people. So you have to find ways to connect with people both inside and outside of that comfort zone, while still putting your brand in the mind of your audience for when the holidays are over.   Holiday experiential marketing isn’t a lot different from your standard all-season campaigns. It’s important to know how to put that little bit of festive magic into what you’re doing to get people to embrace the spirit of the season. We’re not just talking about December, either. We’re talking about getting into the spirit of all of the holidays throughout the year. Get in touch with our team to learn more about our experiential marketing ideas that can take your brand to the next level.