Make the most out of your Christmas activation

REEFExperiential Marketing Blog
christmas activation
During the holiday season, Christmas Markets provide an opportunity for vendors to showcase their products to consumers looking for gifts or festive treats. The iconic Toronto Christmas Market is a hallmark that attracts hundreds of thousands of visitors each year. Last year, we helped PMA with the Christmas activation of Reyka vodka and Amarula by providing festival-goers with memorable social moments.

Take advantage of the holiday season with festive events

This time of year is a gold mine for Christmas events from holiday markets to crafts shows. Attracting thousands of shoppers and event-goers from across the country, it’s a no-brainer that your brand should take advantage of these events. One of our favourites in the annual Toronto Christmas Market, bringing people from all over the country to enjoy the beautiful sites and trendy shops. Whether you’re looking to increase brand awareness or interested in selling a product on-site, you need a team of creative, outgoing brand ambassadors to create hype around your brand.

Standing out with social moments

Among the dozens of other vendors creating a buzz around their brand, it is necessary to stand out from the competition to grab the attention of event-goers. During large events like the Toronto Christmas Market, our first step is understanding the motivations of the event’s target audience. In this case, event-goers are seeking Instagrammable Christmas moments to share on their social media. Check out this one-of-a-kind experience we created for PMA Canada that brings together their product and an amazing instagrammable experience – the World’s Largest Kisstletoe.

How we did it

Featuring the world’s largest ornament made of mistletoe, we created a new construction project that drew in shoppers to take trendy photos in front of our trendy holiday backdrop. Some even got into the mistletoe spirit and snapped a picture of themselves and their partners kissing under the massive mistletoe ornament. Once drawn in, our brand ambassadors engaged photo takers at our beautifully decorated booth offering samples of Reyka vodka. When a vendor booth simply isn’t enough, stand out from the competition with an original, Instagrammable moment your visitors will love. Combining shareable moments with experienced and outgoing brand ambassadors creates a cohesive experience that leads to lasting brand memories. Make the most of the coolest Christmas events this year with help from Team REEF. Get started!