PepsiCo looked to Reef Agency to raise awareness of two of their biggest brands, Harvest Fruit & Nut bars and three flavours of Crispy Minis’. We put our hungry minds to work immediately to create the concepts and deliver a national program for both brands.
We developed the entire program which included branded vehicles, uniforms, coupons, lunch packs and food carts. We also scouted the locations to ensure we reached the right target demographic and staffed 65 programs with over 70 brand ambassadors working 3,384 hours across the country.
Reef Agency delivered a successful nation-wide program and exceeded our target numbers by reaching over 400,000 people across the country, resulting in a national sales boost for PepsiCo.